Step-by-Step: Your First Spotify Ads Campaign

These days, finding new ways to reach your local audience is important to growing your business. Back in the day, all businesses used to advertise on traditional radio. As with everything else these days, the traditional ways of advertising are being replaced by more targeted, digital solutions. The replacement of traditional radio is Spotify.

In a world where more than 500 million people are streaming music and podcasts on Spotify every month, there’s a huge opportunity for businesses to connect with engaged listeners. Surprisingly, many local businesses are not using Spotify’s advertising potential—meaning if you jump in now, you’re ahead of the curve. With fewer businesses using this platform for ads, you can get your message heard by the right audience before it becomes crowded.

In this guide, I will explain exactly how to set up a Spotify ad. It is both simple and cost-effective to do so, especially with tools like Roya that make the process effortless.

How to Set Up a Spotify Ad in Minutes

The great thing about Spotify advertising is that it doesn’t take an expert to get started. Here’s how to do it:

1. Create Your Script

Think of your ad as a conversation. You only have 30 seconds, so keep your message simple and direct. What makes your business special? Why should someone stop by or visit your website? If you’re unsure where to start, Roya’s AI can help generate a script for you, focusing on what matters most to your audience.

If you’re not sure where to start, try using this prompt with ChatGPT to generate a script tailored to your business:

“Hi ChatGPT, I need help writing a 30-second Spotify ad script for my [business type]. The goal is to encourage local customers to [visit my website, visit my store, book an appointment, etc.]. Please make the tone [friendly, professional, fun, etc.], and mention our special offer: [include details like discounts, new products, services, etc.]. Also, end with a strong call-to-action encouraging listeners to take the next step!”

You can use this script as a base and adjust where necessary. Always try to think from the point of view from a potential customer; what do they want to hear? They probably don't care about technical details. They want to hear how your business can solve their problem, offer something valuable, or make their life easier.

So, instead of saying:

“Our business uses the latest technology to offer high-quality coffee brewed to perfection using a state-of-the-art espresso machine.”

A potential customer would rather hear:

“Craving the perfect cup of coffee? Swing by our shop and enjoy a freshly brewed latte made just the way you like it—fast, delicious, and crafted to perfection. Plus, for a limited time, get 20% off your first order when you mention this ad!”

2. Record or Generate Your Audio

Once you’ve got your script ready, it’s time to turn it into an audio ad. You can record it yourself or use a voiceover tool if you prefer. The key is to keep your tone friendly and approachable—make sure the ad sounds like your business and fits your brand personality. If you’re using Roya, you can upload your script and have the AI generate the audio for you in just a few clicks. This step might hold you back, but with Roya, you can skip this completely. You just upload your script, and it will be generated automatically. Want to see how? Click here for a demo.

3. Customize Your Targeting

Spotify has very precise targeting options. You can precisely target listeners by location—even down to specific neighborhoods or zip codes—so your ad only reaches people who are close enough to visit. You can also refine your audience based on age, gender, and interests, ensuring that your message resonates with the people most likely to engage with your business. For instance, if you own a gym, you can target fitness enthusiasts in your area, making sure your ad reaches those who are already interested in staying active and healthy.

4. Set Your Budget and Launch

Typically, Spotify ads cost between $15 and $25 per thousand impressions (CPM). With a minimum spend of $250, you can expect to reach around 10,000 to 16,000 listeners.

Here are some tips to help you set your budget:

• ‍Know Your Reach: Start by determining how many people you want to reach. For smaller campaigns, a $250 budget will give you significant local exposure. Larger campaigns can scale by increasing your spend to reach more listeners.‍
• Align Budget with Goals: Whether you’re aiming for brand awareness or driving sales, make sure your budget supports your campaign objectives. If reach is a priority, consider spending more to capture a broader audience.‍
• Stay Flexible: Spotify’s flexibility allows you to run both small and large campaigns. Start small, monitor performance, and scale your budget as needed to optimize results.

How Roya Simplifies Spotify Ad Creation

Running Spotify ads doesn’t have to drain your time, energy, or budget. Roya's integration with Spotify allows you to create a 30-second audio ad using AI technology. All you need is a script, which Roya’s AI can even help generate, and the rest is handled for you. Roya’s tools offer customizable targeting options, letting you zero in on specific zip codes, age groups, and interests. Plus, with the ability to create multiple ad variations quickly, you can experiment to see what resonates best with your audience.

Benefits of Using Roya for Spotify Ads‍‍

• ‍Save Time: From scriptwriting to launching your ad, Roya cuts down hours of work into a few minutes. No technical skills required, no lengthy back-and-forth with agencies—just simple, effective ads ready to go live.‍
• Save money: With professional ad creation built-in, there’s no need to hire expensive voiceover artists or production teams. Plus, hyper-targeted ads ensure you aren’t wasting money on audiences who won’t convert. Without Roya, you will spend $20 on average for 1.000 impressios. With Roya, you will spend about $8 per 1.000 impressions.
• ‍Drive Results: Roya’s advanced targeting and easy optimization features mean your ads reach the right people, generating real leads and tangible business results.

Conclusion

As advertising is shifintg towards digital solutions, businesses using platforms like Spotify are seeing better engagement and results. With Roya, managing your Spotify ads is simple, affordable, and designed to drive real impact. You’ll save time and money while reaching the audience that matters most to your business. No need to deal with complicated processes—Roya takes care of everything, letting you focus on growing your business. Now’s the time to get ahead and connect with your local customers through Spotify.